The Skinner Box
I checked out this video on The Skinner Box theory. I think it makes really great points on how games these days keep a player/user enganged in a game making them think that they are enjoying your product. And that really they eventually think “what the hell was I doing putting 80 hours of my life into that”. I think that this video explains the means of addiction and a little bit of immersion very well and the humour and cartoons used to make this video more enjoyable is a very good technique to get the viewer to want to learn and understand addictions better.