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  • Medium is a (1967) form of message, it can be used to manipulate the thruth or make lies seem true.
  • All media are extensions of some human faculty psychic or physical – so a person can portray a message according to how they feel or think or use it to manipulate others and their thinking which might influence their actions.
  • Technology is reshaping with time and this reconstructs patterns of social behaviour. E.g. Facebook would develop a new game like Farmville, which becomes popular and gets suggested to other Facebook users.
  • After seeing a message media has put across in their own it becomes an extension of the person who wanted to out the message across. This message heard by another might be passed on as an extension of theirs and your own thoughts.
  • When the extension is manipulated it becomes common, spread and evolves.
  • Medium changes as people begin to fiddle with the information.
  • Societies have been shaped more by the nature of media by which men communicate whether it’s verbally in person, text, phone or news. Alphabet is a form of technology that is absorbed by a child in an unconscious state of manner. I think the media use this to manipulate extensions of people who are adults by continuously repeated the same thing to make it stick to ones mind and manipulate the way they think.
  • “In the study of ideas, it is necessary to remember that insistence on hard-headed clarity issues from sentimental feeling, as it were a mist, cloaking the perplexities of fact. Insistence on clarity at all costs is based on sheer superstition as to the mode in which human intelligence functions. Our reasoning’s grasp at straws for premises and float on gossamers for deductions.” A.N. Whitehead, “adventures in ideas.”
  • Societies seem to be programmed rather that think for themselves. I think the illusion that we have free will is there to stop us from thinking that what the media is portraying is not playing a part in the way we think or present our thoughts/extensions.
  • I notice that we have been programmed to get up every day, breakfast or no breakfast, work 9-5, come home, eat and go to sleep. This is the way the world has been programmed; some might call this a structure and might call it manipulation.
  • Reached a point where remedial control is born out of knowledge of media and their total effects on us.
  • The source of information has expanded, the family circle has expanded.
  • Electric circuity is everywhere, it is instant and continuous.
  • Children are drawn to television and grow up watching it and then in their adulthood they watch news – inflation, rioting, wars, taxes, crimes…
  • The education of a person from childhood to adulthood is fed through a television.
  • “Child” is an invention of the 17th century.
  • Childhood doesn’t exist anymore.
  • Growing up is our new work – it is total.
  • Media alters the envirionmeny – evokes us to have to vary in sense of perception – “The extension of anyone alters the way we think and act – the way we perceive the world” pg. 41.
  • Hence different people have different ways of understand. They take out meaning from media through different perceptions.
  • Extension of oneself in individual perception.
  • Before writing existed men were boundless, directionless, horizon less.
  • In dark of mind, in the world of emotion, by primordial intuition by terror.
  • Writing abolished mystery. It gave architecture/towns; armies and roads; bureaucracy – government by many bureaus, administrators etc…
  • The environment man creates becomes his medium for defining his role in it.
  • Issue is to produce the unconscious/interpret it – produce new statements, difference desires, the rhizome is production of the unconscious.
  • Finally its not about exterior or interior (which are mainly relatives).
  • Distinction to be made is between different types of multiplicities that coexist, interpenetrate and change places.
  • By thinking there are things outside our thought, we are bringing them into our thoughts – Hegel.

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